It is a well known fact that companies need to address the needs of the customers. But many companies address this in a very isolated and a sketchy manner. Little do they realise that there has to be a holistic and structured approach to linking customer requirements, risk management, product developing, pricing and reputation risk management. As per PWC- "Leaders are beginning to implement a new, integrated approach to managing the dynamic between customer impact, product portfolios, and pricing. Laggards risk greater levels of customer dissatisfaction and, potentially, loss. PwC has developed a holistic framework combining an assessment of the potential impact on earnings, capital, liquidity, and risk from the latest regulations, directives, and proposed rules with customer experience drivers" Please do read through this viewpoint from PWC. Click link below. pwc-fs-viewpoint-product-change-customer-and-business-analysis If you would like assistance on how Riskpro can help you implement the framework above, please contact us at manoj.jain@riskpro.in We will work with you to put a framework in place to address the missing links in your Business and Strategic Risk.